Icertis delivers better marketing with SketchDeck

Icertis is the leading provider of contract lifecycle management in the cloud. Managing 3.5 million contracts for 1,000,000 users in 90 countries and 40 languages, Icertis Contract Management (ICM) is an intelligent, easy-to-use platform that is highly configurable and continually adapts to complex business needs.

Problem

Design is a crucial part of marketing. Almost every marketing campaign requires some kind of visual asset. Icertis were faced with the challenge of scaling content for events, nurture programs, sales enablement, digital marketing, and web in an affordable manner that helps drive 100% year-over-year growth.

Icertis has always relied on contract designers for collateral design and layout. Chris Ries, Demand Generation Director at Icertis, explains, “We have really aggressive goals. The opportunity cost of spending internal time on design is terrible.” The team wanted to continue using outsourced design and find ways to make it more efficient and cost-effective.

Solution

Icertis started a two month pilot with SketchDeck. During this trial period, SketchDeck provided the marketing team with all of their design needs —from production through concepts. Design requests ranged from event signage to online ad campaigns, all the way to a series of branded eBooks.
”Onboarding was incredibly smooth. We expected a two month pilot. But we knew two weeks in that this was the right solution. We signed two weeks later.”

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Impact

"There are lots of high-end agencies that can do brand work but this is the first time I’ve found an agency that can do the day-to-day design work that is essential to success. SketchDeck is the perfect solution to a problem that every company has.”

Great design

SketchDeck only works with designers that are best-in-field and vetted for project and client. All designers are managed by a dedicated Design Director who facilitates smooth communication and ensures that designs match the client’s branded style and specific requests.

Easy communication

One thing Icertis likes most about SketchDeck is how the platform is built to support seamless, easy communication between clients and designers. With online chat, project boards, and a dedicated Account Manager and Design Director, it’s easy to talk through projects and understand exactly what success looks like.

Full visibility

SketchDeck makes collaboration easy. There is no limit to the number of team members that can access the platform. Team-wide visibility simplifies review cycles, making the design stages clean and clear. At anytime, team members can talk directly with their SketchDeck Account Manager to see their project status, offer feedback, or use early-stage designs to kickstart secondary projects.

Predictability

SketchDeck offers transparent and predictable pricing. Project prices are quoted through the app, so you can check project budgets day or night. SketchDeck’s unique credit system allows for quiet and busy months within a consistent membership. If there are big design-demand spikes, our memberships allow for this too through overage.

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