Chapter 1: What is a case study?
Learn about the basics of case studies: why they are important for B2B businesses, what will they do for your business, and what are the different kinds of case study formats.
Chapter 2: How to create a case study
We provide a detail oriented guide that covers every aspect of creating a case study from its content to how to properly distribute it internally and externally.
Chapter 3: Who's doing it well? 79 Case studies analyzed
We break down real case studies from top B2B companies to see what content the best case studies contain and how they're designed.
Chapter 4: Common mistakes. Here's where your case study is falling flat
We identify the most common mistakes in case study design so you won't end up repeating them in your own case study.