Create case studies that turn leads into customers

47% of B2B Marketers deem case studies as one of the most successful types of content for their B2B strategies. Download our free, step by step eBook and learn how to create case studies that inform and drive action from your potential customers.‍

Create case studies that turn leads into customers

Create case studies that turn leads into customers

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47% of B2B Marketers deem case studies as one of the most successful types of content for their B2B strategies. Download our free, step by step eBook and learn how to create case studies that inform and drive action from your potential customers.‍

Create case studies that turn leads into customers

This ebook is so slick we won't waste time explaining it and dive head-first into the preview. What you see is what you'll get:

Before creating a new case study or revamping your collection, it’s important that you attack the project with purpose. Ask yourself, as my company’s marketer, sales lead, business developer, founder etc.

“What’s the goal for building this case study?”

Hint: it’s not just to receive accolades from your boss.

Successful case studies, when repurposed, are able to achieve all of the above. Although the formatting may be different for a case study shared via email versus one found on your website, a strong foundation allows for adaptation.

Keep in mind what your key goals are for your first case study or as you build out your existing collection. Ask other members in different departments this same question. Refocusing on this end goal will help you choose the right customers to showcase, ask these customers better questions, pull the best data to tell your story effectively, and so forth.

• Generate a more qualified lead list

• Show off notable customers

• Turn your product or service into a storyline

• Relate to and target your ideal customer

• Build brand awareness and reputation

• Illustrate what it is your company does

• Prove the worth of your product or service with qualitative and quantitative proof

• Be consumable for your target user/customer/person

• Create a solid printout to share at conferences and events

• Use as sales material to close deals

• Have something to pass along to higher-ups and decision makers at larger companies

Chapters

Chapter 1: What is a case study?

Case studies offer an in-depth, insider view into how a particular customer successfully engaged with another company’s product or service. Most companies, whether B2B or B2C, have one or more public-facing case studies. When created effectively, this content has the power to build brand awareness and reputation, convert readers into high-quality sales leads and ultimately, close deals.

However, like most anything that promises a seductive return, creating an effective case study isn’t easy. (continues in the ebook)

Chapter 2: How to create a case study

This chapter is the meat (or tofu patty) of this comprehensive “all-things” case study guide. Get a glass of water, get a highlighter, and get ready to take it all in. It’s our aim that after reading this section you will have what it takes to attack creating a case study collection with an annoying amount of confidence. (continues in the ebook)

Chapter 3: Who's doing it well? 79 Case studies analyzed

With a particular interest in B2B tech startups, we shortlisted 11 high-growth companies with venture backing exceeding $35M. With unicorns like Uber and Airbnb removed, the chosen startups were all recently in the press for raising funds and cited as being poised for “takeoff.”

These startups were growing, securing investment and kicking ass. Would their case studies be a cut above as well?

Measuring 30+ elements against the 79 case studies published by these startups, we looked at the commonly prescribed formula for building a successful case study. We analyzed the number of case studies each company published, the chosen format, number of customer quotes used, word count, if there was a clear call to action, headline titles, graphics, etc. (continues in the ebook)

Chapter 4: Common mistakes. Here's where your case study is falling flat

Unfortunately, unless your name is Beyoncé or you’re Michael Phelps inside a pool at the 2004 and 2008 Olympics, you’re going to make mistakes. Creating a case study and building an arsenal of specialized, top-performing content weaponry isn’t easy. There are a lot of moving parts that must work together to deliver a polished and effective final product.

Now that we’ve walked you through how it’s done, we’ll use this chapter to visually shame the shortcomings of others. Just kidding, that was harsh. What we will do is use this chapter to expose the elementary mistakes these startup superpowers made, so that you don’t have to go down as an embarrassment, outcasted by the microscopic (yet powerful) community of case study experts.

8 common case study mistakes you’ll never have to make...

If you download our ebook now.

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