How Icertis scaled for growth with SketchDeck

Icertis picked SketchDeck to handle their day-in, day-out design work essential to success.

How Icertis scaled for growth with SketchDeck

How Icertis scaled for growth with SketchDeck

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Icertis picked SketchDeck to handle their day-in, day-out design work essential to success.

How Icertis scaled for growth with SketchDeck

SketchDeck has helped Icertis focus on the goals that matter most. They’ve increased lead generation significantly and improved the quality and consistency of their brand without the distraction of building their
own brand team internally.

"There are lots of high-end agencies that can do brand work but this is the first time I’ve found an agency that can do the day-to-day design work that is essential to success. SketchDeck is the perfect solution to a problem that every company has.” — Chris Ries, Senior Director of Demand Generation at Icertis

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01. Profile

Icertis is the leading provider of contract lifecycle management in the cloud. Managing 3.5 million contracts for 1,000,000 million users in 90 countries and 40 languages, Icertis Contract Management (ICM) is an intelligent, easy-to-use platform that is highly configurable and continually adapts to complex business needs.

An industry power-house, Icertis closed a C round $25M funding round in Q1 of 2017. With funding secured, the call came to “hit the gas” on user acquisition and double-down on marketing efforts. For Icertis, this meant growing their marketing department to keep up with demand and finding the right partners to help execute their proven playbook.

02. Problem

Scaling for Growth

Design is a crucial part of marketing. Almost every marketing campaign requires some kind of visual asset. Icertis were faced with the challenge of scaling content for events, nurture programs, sales, enablement, digital marketing, and web in an affordable manner that helps drive 100% year-over-year growth.

Icertis has always relied on contract designers for collateral design and layout. Chris Ries, Demand Generation Director at Icertis, explains, “We have really aggressive goals. The opportunity cost of spending internal time on design is terrible.” The team wanted to continue using outsourced design and find ways to make it more efficient and cost-effective.

3 problems Icertis faced with freelancers

01 Lack of a tiered rate structure: The freelancers billed at the same rates, whether it was highly conceptual designs or simple day-to-day design work. This meant that project complexity was not taken into account.

“They were unable to give us a sliding scalenew design and production were charged at the same rate.” Icertis

02 Build a deeper bench: the team was looking for creative ways to explore and express their brand and felt that an expanded team of designers would help.

03 Lack of visibility: Being largely removed from the design and iteration process, Icertis would frequently miss out on important design discussions and edits that ordinarily took place via disconnected emails. Pairing difficult communication with a lack of team-wide visibility meant design coherence occasionally suffered.

03 Solution

Enter Sketchdeck

Icertis started a two month pilot with SketchDeck. During this trial period...

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