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design

Intelligent and practical marketing advice. Read about pitch decks, sales psychology, infographic design and more.

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How to create a mood board

A mood board can save you from wasting time and money by helping transform your fuzzy idea into a crystal clear one at the start. So instead of panicking, pivot to a visual explanation. 

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Why everyday design is so tough for B2B businesses

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What is a brand refresh? Here's how to get started.

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Critical design mistakes your B2B company is probably making

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12 simple PowerPoint tips and tricks to save you time

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Google Slides vs PowerPoint: How to choose what’s right for you

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3 things all B2B business leaders should know about their company’s design needs

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Why design matters for your B2B business

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Design tips for marketers: emails

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Design tips for marketers: web ads

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2020 design trends to inspire you

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How to give great design feedback

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How to combine fonts—rules, tips and tricks

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How to evaluate the design of a website

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Less is more: our analysis of top logo redesigns

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