Natera rebrand

Branding
Rebranding the healthcare company with added zen.
Back to work

Overview

We conceptualized a new brand for Natera, a genetic testing service working in a very sensitive environment: family planning.

The concept work spanned a large range of visual identity materials, including a new logo, sub-branding, a website redesign, new product marks, print materials, and an updated brand guide. We also came up with a new tagline, 'Breathe, conceive'.

The new brand is highlighted by soft and warm colors, consistent product marks, and a seamless design across print and digital channels.

Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh euisme magna aliquam.
John Doe
Head of Sales
CLIENT
Heading
Natera
Industry
Healthcare
Company Size
500-1001
PROJECT
Design director
Marin Finerty
Designers

Marin Finerty

Yunita Hadinata

Project delivery manager
Matthew Gorham
Account delivery manager
John Byrne

Overview

We conceptualized a new brand for Natera, a genetic testing service working in a very sensitive environment: family planning.

The concept work spanned a large range of visual identity materials, including a new logo, sub-branding, a website redesign, new product marks, print materials, and an updated brand guide. We also came up with a new tagline, 'Breathe, conceive'.

The new brand is highlighted by soft and warm colors, consistent product marks, and a seamless design across print and digital channels.

Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh euisme magna aliquam.
John Doe
Head of Sales
Quote from designer/design director/ ADM, highlighting design process/ strategy/communicating with client.
John Doe
Design Director
CLIENT
Client
Natera
Industry
Healthcare
Company Size
500-1001
PROJECT
Design director
Marin Finerty
Designers

Marin Finerty

Yunita Hadinata

Project delivery manager
Matthew Gorham
Account delivery manager
John Byrne

Overview

We conceptualized a new brand for Natera, a genetic testing service working in a very sensitive environment: family planning.

The concept work spanned a large range of visual identity materials, including a new logo, sub-branding, a website redesign, new product marks, print materials, and an updated brand guide. We also came up with a new tagline, 'Breathe, conceive'.

The new brand is highlighted by soft and warm colors, consistent product marks, and a seamless design across print and digital channels.

Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh euisme magna aliquam.
John Doe
Head of Sales
Quote from designer/design director/ ADM, highlighting design process/ strategy/communicating with client.
John Doe
Design Director
CLIENT
Company
Natera
Industry
Healthcare
Company Size
500-1001
PROJECT
Design director
Marin Finerty
Designers

Marin Finerty

Yunita Hadinata

Project delivery manager
Matthew Gorham
Account delivery manager
John Byrne

Overview

We conceptualized a new brand for Natera, a genetic testing service working in a very sensitive environment: family planning.

The concept work spanned a large range of visual identity materials, including a new logo, sub-branding, a website redesign, new product marks, print materials, and an updated brand guide. We also came up with a new tagline, 'Breathe, conceive'.

The new brand is highlighted by soft and warm colors, consistent product marks, and a seamless design across print and digital channels.

Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diam nonummy nibh euisme magna aliquam.
John Doe
Head of Sales
Quote from designer/design director/ ADM, highlighting design process/ strategy/communicating with client.
John Doe
Design Director
CLIENT
Company
Natera
Industry
Healthcare
Company size
500-1001
PROJECT
Design director
Marin Finerty
Designers

Marin Finerty

Yunita Hadinata

Project delivery manager
Matthew Gorham
Account delivery manager
John Byrne

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